5 Reasons You Need A Fitness Website...Now!
Launching your fitness brand into the online world can be a daunting task. There are so many variables and platforms out there. Not to mention all of the content! When you put it all together, the whole process can be pretty overwhelming. Because of this “intimidation factor,” many brands stick to trusty social media tools, like Instagram and Facebook because they’re easier to manage and understand. While those platforms can be helpful and important to incorporate into your branding arsenal, having your own business website is a complete game changer.
Here are 5 reasons why you need a website right now.
1. Your business will be easier to find in online searches.
By having a website for your business, you won’t be limited to just Instagram or Facebook searches. If you only have a social media page, the chances of you being found in online searches is low. You not only want prospective clients to be able to find you in all online search results, but with proper SEO practices, you’ll be visible in local search results, too. This is important, especially in the fitness arena because most people compare different programs and price points before they sign up for a service. You want to build your online presence in order to generate that growth and get more sales.
2. It will build trust and credibility.
Prospective clients want to see what your business is all about. This may include: reading about others’ experiences, viewing price plans, or checking out specific class schedules. We all conduct research before we make an investment, therefore, you want potential clients to be able to do the same for your business. You want to be viewed as an expert in the fitness world, so by having a website, it will allow you to showcase your skills and content. Thus, clients will be more likely to trust in your business, invest in your services, keep returning for more, and link back to your great business website when they want to recommend your services or products.
3. Direct access to you & your business!
Direct messaging on Instagram or Facebook doesn’t quite hit the level of professionalism every business should display. In having your own website, you’ll be able to link to and manage a professional business email. This way, customers have a direct, yet formal line of communication and can trust you’re receiving their messages. You’ll be able to keep track of all of your emails in one, easily accessible and well-organized place. You can also build in ways for clients to stay updated on new blog posts, discounts, sales, or anything else you’d like to promote and share by connecting them to your business newsletter/email subscriber list. By maintaining a newsletter, you'll be able to collect customer's email addresses and contact information so when you need to share an update, it will be super easy to connect with all interested parties.
4. You’ll reach a larger audience & continue to grow your existing following.
In having a website, you’ll not only be optimized for search engines like Google or Bing, but you’ll be able to connect all of your social media accounts. That means, if you blog, post new services, sell products through your e-commerce store, or just want to share something exciting, you’ll be able to manage it from the comfort of your new website. It will become easier to share your content to more sources, which in turn, will generate more leads and bring you more happy customers. If clients are happy with your services, they’ll want to recommend your business to their followers, family and friends. Having a website makes this virtual word of mouth connection fast and easy.
5. Post & share important content - Blog!
Social media tools only go so far when it comes to blogging or posting content. In having your own website, you’ll be able to keep your followers up-to-date and engaged by sharing important business information and content, promoting services, sales and freebies, sharing videos, and most importantly, blogging. According to Hubspot, did you know that companies who blog increase their inbound links by 97%? You can’t reach those numbers by solely relying on Instagram.
Don't wait - Make your online mark today!
Having a website is one of the main keys to your brand’s success. It’s the portal to all future customers, especially in a world so saturated with fitness professionals and programs vying for everyone’s attention. Every business needs to create its web footprint in order to survive, just think of it as the key to your business's survival.
Want to talk about this in more detail? Let's set up a time to talk (absolutely free!).